Almost every business today realises that an online presence is crucial if they want a wider reach. If you don’t have even a simple website, you are behind the competition. However, having a website is just the start.

You’ve hired a website design agency to build a professional website for you. You’re on the right track! However, you need to make the most of your website and your online presence.

How can you do that?

By having a blog on your website and publishing content to your blog on a regular basis, of course! A business blog is a great way to establish your industry expertise, connect with your customers, build relationships and even generate new customers.

As one of the website design agencies on the Surf Coast, we highly recommend having a business blog.

Here are 5 reasons why you should have a blog on your website.

Establish Your Industry Expertise

When you publish posts that are relevant to your industry, you are providing helpful information to your readers. When you keep at it regularly, you will steadily build a reputation as an industry expert.

This reputation can do wonders for your brand identity and brand awareness.

As you build a reputation as an expert in the industry, you may even be asked to write guest posts/articles on other business blogs, which can bring in a whole new audience to your business.

Improve SEO Ranking and Traffic

Blogging is a wonderful way to bring some highly targeted traffic to your website.

By optimising each blog for a target keyword, you are increasing your chances of reaching out to people who are looking for the products/services that you offer.

As you optimise each blog post, your website will become relevant to your primary and all the related keywords. Over time, this will help improve your search engine rankings, which in turn will improve the traffic to your website.

Generate Leads

When you deliver valuable information to your readers, you are essentially engaging your readers and helping them out. You can use this opportunity to generate leads. How? By adding a clear call to action (CTA) at the end of your blog post!

Ask your readers to fill out your contact form, sing up to your newsletter or download a free informational eBook. These are just some of our recommendations.

Build Trust

When you blog regularly, you are essentially showing your brand’s personality to your readers. Slowly and steadily, they will begin to relate to your organisation and begin to trust you.

The deeper the trust, the better are the chances that they will consider doing business with you.

So keep blogging and open up opportunities to build trust with your target customers.

Promote Your Business

You can use your blog to promote your products/services or even your latest offers and deals. When you have a regular readership and audience, it’s a great opportunity to promote yourself subtly once in a while. You could write about some of your latest accolades and achievements. You could announce new offers. You could even blog about the experiences of your customers to build social proof.

So there you go. Those are five amazing benefits of business blogging.

Talk to your website design agency or contact Torquay Web Design if you need help setting up your blog.

We also offer copywriting services to business owners who don’t have time to write their blog posts/articles themselves. Search Engine Optimised articles start from $55 per article. Talk to us today.